Karama began in 2006 with one artisan group partner in Ethiopia and has since expanded to 27 artisan groups and 6 countries, affecting over 2,400 artisans and their families. Our business strategy is to invest in people - their talents, their dreams, their lives - and see vast returns as a result.
1. Personal Return - Changed Lives: Individual lives are changed when offered the opportunity to earn a living wage. Financial prosperity brings personal dignity, and cultivates entrepreneurship. Karama is especially committed to marginalized artisans, including women, HIV+ individuals, the disabled and the extremely poor. These individuals are restored and given a voice and viable place in society when given opportunities to work.
2. Social Return - Changed Communities: Communities change when people are paid a living wage. A living wage empowers an individual to be the financial force of change in their immediate family and their community. With growing prosperity, communities are able to provide for themselves food, clean water, shelter, sanitation, education, health care, and other basic needs.
3. Economic Return - Small Business Growth: Small businesses are key to job creation and economic development. Karama invests in local African small businesses through product purchases, product development, and on the job training. As our sales increase, jobs are created and our network of small African businesses grows.
4. Eternal Return - Saved Lives: Karama is dedicated to funding Young Life Africa’s campership program where thousands of teenagers accept Jesus Christ each year, often in the same communities where Karama is invested in local business. As Karama grows and reaches a broader audience, sales increase, as does our ability to contribute to the outreach ministry of Young Life in Africa.
Each year, we have invested in more artisans, sold more products, and donated more profits. Karama has been blessed with phenomenal growth, which means we can hire more artisans, order more products, and send more kids to Young Life camp. The swirl of good ripples wider and wider.